Hello friend! 👋

Welcome to Signals. If you're getting this email you are part of a small community of curious souls, humble about all the things not yet tested, and driven by the ambition to do better every day.

So, what are we talking about today? 

(Psst. Opening with Outlook? Click here for the web version.)

From Waterfronts to Rooftops.

GTM adventures of 2024 we’ll never forget.

What does a design festival on Nordhavn's historic waterfront, a fireside with an iconic German architect, a tete-à-tete with top lawyers over the rooftops of Vienna, and 25 of Denmark's top Series A founders in a room with a hostage negotiator have in common?

Remarkably, they were all GTM programmes we dreamed up with brilliant B2B growth companies this year.

A heartfelt thank you to the amazing people we get to work with - and their impressive, bold, beautiful and innovative products that deserve to get out into the world. 🌍🏆

GTM never looked so beautiful.

Take a walk outside of Hubspot. 

The red thread is the idea to build something relevant, high quality and - hopefully - a little magic to develop meaningful relationships with customers.

Sure, there's a lot of Hubspot too. But the reason we love GTM is because it looks so dazzlingly different for each company and we are THRILLED we get to work with such creative, bold, inspiring teams to build things we are proud of. 

We are so excited for everything brewing in 2025. Let's roll! 

How do we design the right GTM programme?

Big ideas and rapid experimentation. 

The path to a shiny webinar, event or newsletter as part of you GTM Programme starts with rapid experimentation. This framework is at the core of everything we do. It means that you can test whether a webinar would be a good way to engage with your target customer, at scale, before investing in developing a massive series that you do not even know works. 

It's about de-risking the big decisions. With data. Read our explainer here. 

We Love Events.

Keep your eyes peeled for upcoming invites!

Right now we think everyone is probably as excited as us for some slower days over the holidays. But we're expecting great events in the near future. Includingggg: 

• CPH Townhall - Next edition is happening in January. Keep your eyes peeled to join friends from across the community for a glass of something good. (Jan '25)
  
• Vibes After 5 - First one of the year! Join us for a glass of something good as we bring together our favourite people from across the community. (29/01)

If that sounds like something for you, drop us a line. See you out there.