---
title: Discover opportunities with a customer journey mapping
description: Discover your biggest opportunities and customer frustrations by building the customer journey. A step-by-step mapping of the customer journey is a great starting point for reviewing the existing journey.
image: https://blog.bobbiebeastie.com/hubfs/Screenshot%202024-01-26%20at%2014.05.41.png
---

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# Discover opportunities with a customer journey mapping

![Pia Ella Elmegård](https://blog.bobbiebeastie.com/hs-fs/hubfs/PiaElla%20linkedin.jpeg?width=50&height=50&name=PiaElla%20linkedin.jpeg)

 by [Pia Ella Elmegård](https://blog.bobbiebeastie.com/resource-library/author/pia-ella-elmegård)

Jul 7, 2024 12:29:14 PM

Discover your biggest opportunities and customer frustrations by building the customer journey. A step-by-step mapping of the customer journey is a great starting point for reviewing the existing journey.

Remember to map out all (!) of the steps on the customers journey. This includes scrolling, reading paragraphs, every click and every time you ask your customer to think.

![](https://images.squarespace-cdn.com/content/v1/619f68686ae6595e3fda7cb6/cbd626d6-13ae-42ca-9746-23f06f6592f2/download+ressource+example.png)

 Why you should map out the customer journey

This customer journey mapping will help uncover gaps in the current customer experience. The mapping will help you in making more informed decisions on how to add and develop steps create an optimal customer journey that supports their expectations and experience.

A Customer Journey Mapping helps you

- Become more familiar with the customer
- Optimise the customer experience
- Align the team on customer strategies
- Make data-informed decisions
- Drive customer satisfaction

Using Whimsical or a similar tool is an effective way of mapping out a customer journey in a visual and flexible system.

---

- Touch Point Mapping
- Don't Make Me Think by Steve Krug

---

 

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![Pia Ella Elmegård](https://blog.bobbiebeastie.com/hs-fs/hubfs/PiaElla%20linkedin.jpeg?width=50&height=50&name=PiaElla%20linkedin.jpeg)

Post by [Pia Ella Elmegård](https://blog.bobbiebeastie.com/resource-library/author/pia-ella-elmegård)

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