Hello friend! 👋

If you're getting this email you are part of a small community of curious souls, humble about all the things not yet tested, and driven by the ambition to do better every day.

So, what are we talking about today? 

(Psst. Opening with Outlook? Click here for the web version)

The magic of messaging.

And what to do when it's not working.

We love working on messaging because it really gets to the heart of what companies are building and why it matters. It's about the core value of your product - and how to communicate this to customers in a way that truly resonates with their pain. 

And pain can definitely feel like the right word! Typically a labour of love, getting messaging right is simply a process. And while there's some magic to it, there's also method.

You might have nailed down who your ideal customer is and where to find them. But the real challenge? Getting in the door.

If they're not biting, it’s not about shouting louder. It’s about refining the messaging.

Small messaging experiments.

Create quick feedback loops to iterate messaging. 

Messaging is succesful when you make your audience care. It needs to spark curiosity, create urgency, and show why your solution is different.

Here are a few small experiments that will give you real-world signals from your ideal customers - fast.

• A simple, but often overlooked experiment; Share 3-5 LinkedIn posts about your mission, product and solutions. We don't care about reach, but is your ICP engaging?
• Events centred around your value proposition will make your ICP lean in or tune out. What if we made a webinar about our core product, will they recognise the value and sign up?
• Identify 15-20 ICPs and ship a direct outreach message with your entry-level offering. Look at response rate and meetings booked. A responsive - even a "not right now" is positive, because it tells us that you and your offering is relevant enough for a response.  

The best messaging isn’t created in a vacuum. It’s shaped, tested, and refined in the wild🐅

And when you find what resonates? Everything moves faster. Download three experiment designs for messaging validation.

Our favourite things on the internet right now.

• This week's recommendation 📚 "Build without Burnout" by executive coach and founder of TODAY.io, Cecilie Willer. Founders and leaders! Check it.
• LinkedIn post that made us go nuts. New Linkedin updates. Follow this guy if you're in B2B and your customers are on Linkedin!  
• Awesome newsletter on positioning by the one and only April Dunford 💡   

Resource Library pieces.
Join the learning journey and test out the methods for yourself.

A collection of Go-to-Market frameworks, methods, and playbooks that have driven results and shaped Go-to-Market Strategies for B2B growth companies we work with across Europe.

But do they even understand? 

Does your messaging resonate with customers? Ensure clarity, relevance, and value. Read more. 

The Five Fundamentals.

Review your five fundamentals to build a solid foundation for scalable Go-to-Market tactics. Read more. 

We Love Events.

Keep your eyes peeled for upcoming invites!

Days are getting longer, nature is waking up and so are events! As always we cherry pick our favourites from across the community. See you out there!

• Studio 63 Sessions - Spring Edition - April 9th. We're opening the doors to Studio 63 with our new office mates; Lab08 and Ugly Duckling Ventures!
  
  
• Vibes After 5 - April 23rd. Ping to join us for a glass of something good as we bring together our favourite people.
  
 
• SaaSiest 2025 - May 6-7th. It's that time of the year again! Gather up fellow B2B SaaS nerds, Malmo is calling!
  
  
• SMIL - May 22nd. Aarhus' answer to Glastonbury? A cosy, curated, brand new festival-style tech summit from the awesome Startup Aarhus team.
  

If that sounds like something for you, drop us a line. See you out there!