“Most people make decisions based on gut or by guessing. They will either be lucky or wrong.”
At Bobbie & Beastie we run a process of rapid experimentation in a search for real-world feedback signals. It’s fast, it’s aimed at learning and it de-risks decisions.
By testing your hypotheses with a Rapid Experimentation framework you can create a strategic foundation of real-world feedback signals to support next step decisions and priorities.
Experiments Should be Fast and Replicable
“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day. Being wrong might hurt you a bit. But being slow will kill you.“ Jeff Bezoz, Amazon.
Over time we accumulate signals that can turn into tactics and help you build compound growth over time.
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Gather real-world feedback
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Optimise existing strategies
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Test interest for new products or services
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Test channels to attract customer, partners, investors or perhaps new employees.
Applying a Rapid Experimentation framework demands clear KPIs, a results-based way of working and a culture that allows learnings and fails above wins and perfections. Accountability across team members is hard, but will help you succeed.
“We hit all our numbers last year and I believe we will hit them again this year. I just don’t know why.” SVP at a Nordic Bank.
Get inspired 💡 Learn simple tactics for de-risking
Rapid Experimentation helps you validate, iterate, beat the competition and keep growing sustainably. Get in touch to get a brief, but information-packed session covering what Rapid Experimentation is, how it can de-risk your choices and how you can apply it to build Go-to-Market tactics.
