---
title: What is Rapid Experimentation?
description: Test
---

[Resource Library](https://blog.bobbiebeastie.com/resource-library)

# [What is Rapid Experimentation?](https://blog.bobbiebeastie.com/resource-library/what-is-rapid-experimentation)

 Written by [Emil Wirén Jensen](https://blog.bobbiebeastie.com/resource-library/author/emil-wirén-jensen) | Feb 15, 2024 8:17:52 AM

“Most people make decisions based on gut or by guessing. They will either be lucky or wrong.”

At Bobbie & Beastie we run a process of rapid experimentation in a search for real-world feedback signals. It’s fast, it’s aimed at learning and it de-risks decisions.

By testing your hypotheses with a Rapid Experimentation framework you can create a strategic foundation of real-world feedback signals to support next step decisions and priorities.

### Experiments Should be Fast and Replicable

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day. Being wrong might hurt you a bit. But being slow will kill you.“ Jeff Bezoz, Amazon.

Over time we accumulate signals that can turn into tactics and help you build compound growth over time.

- Gather real-world feedback
- Optimise existing strategies
- Test interest for new products or services
- Test channels to attract customer, partners, investors or perhaps new employees.

Applying a Rapid Experimentation framework demands clear KPIs, a results-based way of working and a culture that allows learnings and fails above wins and perfections. Accountability across team members is hard, but will help you succeed.

“We hit all our numbers last year and I believe we will hit them again this year. I just don’t know why.” SVP at a Nordic Bank.

### Get inspired 💡 Learn simple tactics for de-risking

Rapid Experimentation helps you validate, iterate, beat the competition and keep growing sustainably. [Get in touch](https://bobbiebeastie.com/contact) to get a brief, but information-packed session covering what Rapid Experimentation is, how it can de-risk your choices and how you can apply it to build Go-to-Market tactics.

- [“What is Growth Hacking?”](https://www.youtube.com/watch?v=khycfkmMovQ) video by Growth Tribe.
- [“Why Your Company Needs Rapid Experimentation”](https://www.youtube.com/watch?v=XBqM17MKz6U) video by Growth Tribe.

 

[View full post](https://blog.bobbiebeastie.com/resource-library/what-is-rapid-experimentation)

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